CONCEPT FOR A FARMER WITH A TWIST
Garth Ellms is a big personality on, and off, the family farm in New York State. I was approached to create a logo that Garth could use not only on the farm, but for the many side projects that he was taking on at the time. This ranged from potential food products grown and sold on the farm, to a future clothing range that would express his active and outdoor lifestyle.
Unfortunately, we didn’t get further than the concept stage as Garth’s ventures took another direction, but I loved creating the mark so much that I couldn’t leave it sat in the folders in my dropbox. Here are some of the visuals and sketches that were created at the creative concept stage. The colour palette is a fresh, contemporary take on traditional farm colours and produce grown on the farm all year round, paired with the word mark that is distinctly, well, Garth!