I had the pleasure of working on this project whilst I was a designer at branding agency ArthurSteenHorneAdamson

Lauren came to ASHA wanting an identity that would help her stand out from the saturated market of practitioners all using the same generic, holistic imagery as well as something that will give people a better understanding of was osteopathy is. 

The line 'Body mechanics from head to toe' was created, paired with hand drawn logos and type which together create a bold and approachable that both ASHA, myself and Lauren are very proud of.

  • Brand Identity
  • Literature
  • Positioning

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Business cards were designed to double up as appointment cards for clients, and promotional die cut leaflets were produced to create stand out from other materials by other competitors.

Business cards were designed to double up as appointment cards for clients, and promotional die cut leaflets were produced to create stand out from other materials by other competitors.


Sticker sheets were designed as a fun promotional tool to give to current clients to wear after they had seen Lauren as a way of free advertising, or as leave behinds in gyms and doctors surgeries.

Sticker sheets were designed as a fun promotional tool to give to current clients to wear after they had seen Lauren as a way of free advertising, or as leave behinds in gyms and doctors surgeries.