The Bread Tin brand identity was one of the first projects that I
worked on whilst a designer at ArthurSteenHorneAdamson.
They were approached by a group of young philanthropists who
ran an organisation that helped people set up their own charity
projects. The line 'Make it yourself' was created, and from this the
bread analogy followed.
A logo was created, reminiscent of old style bread tins, as well as a rustic colour palette. Business cards were designed that double up as promotional leave behinds in the form of a mini recipe book, with an illustrative step-by-step that continued the bread analogy. The project also included designing their website, where people can find out more about the process, and see what charitable projects have been created.