Wild World Magazine and Adoption Updates
Whilst working at ArthurSteenHorneAdamson I had the pleasure of contributing to the large amount of work that we did for the World Wildlife Foundation. We worked on creating a consistent global brand for them, which was then developed into brand guidelines and implemented on a global scale. I worked on designing flagship material for their adoption updates and Wild World Magazine that subscribing members receive throughout the year to keep them informed on the animals they have adopted.
The formats are similar to that of publications and magazines, moving them out of the corporate brochure world they were in. Photographic styles and colour palettes were created andfrom the flagships that we designed editorial templates and guidelines have now been created.
WWF ‘3.43pm: Our Planet
The ‘3.43pm: Our Planet’ publication is an informative piece of material intended to be given out to prospective and current members of WWF.
The concept is that each photo is taken at 3.43pm at different places around the world as a snapshot that highlights different issues that WWF deals with, whether it be people, places or species.