Kerry Wheeler
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Zespri Sungold

Rudie Edwards / Atlantic Records

Branding and EP Artwork

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CREATING An identity that IS as bad ass as the artist themselves…

I was approached by Atlantic Records to create a logo and single artwork for a new artist signed to their label - Rudie Edwards.

The brief was a full on moodboard of all things 70s inspired. Soul train, disco balls, retro typography and sassy women with big hair and even bigger attitudes.

The outcome was a visual represenation of Rudie which can be used on it’s own, or paired up with the hand drawn word mark for full impact.

After creating the initial logo and word mark, I went on to design the single artwork for her first two releases. From initial sketch to Spotify artwork, this brand was exciting, energetic and most of all collaborative. From working up ideas with Rudie and her manager, Kimmy Jaski, to using the skills of Sam Hadley to create the killer neon effect for the ‘I’m not her’ artwork cover. We killed it.

 
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